"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand. In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's entertainment and technology company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, "Leonardo and Micah's philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization." Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.

In SERVICE, bestselling author Marcus Luttrell turns his focus from his own experiences as a combat-trained Navy SEAL to the nature of service on America's battlefields and the soldiers who give their lives to defend their nation and each other.

Still fresh from Operation Ramadi in Iraq and Operation Redwing in Afghanistan, Luttrell retired from the SEALS and began the turbulent transition back to civilian life, embarking on a quest to understand why a rare few choose to dedicate their lives to the protection of their country for a cause that is both abstract and deeply personal. Touring the country and connecting with veterans of all generations, he met with military from all the service branches--Army, Navy, Air Force, and Marines--with the hope of making their stories known.

SERVICE spans the entire spectrum of modern U.S. military history, from World War II to the present, and touches the signature locales that define our martial tradition, from West Point to the Naval Academy to the quiet footfalls of the guards at the Tomb of the Unknown Soldier. A powerful narrative about the unbreakable ties that bind together America's brotherhood of battle, SERVICE is a timeless tribute to American military service.

This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.